Account Opening and Management
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- To obtain all enterprise and regulatory requirements for the opening, expansion of services and account maintenance, which may include identity verification requirements.
- To meet all regulatory requirements to obtain the necessary information to open accounts to enable your trading or other activities.
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Account Activity, Associated Characteristics, Compensation Information, Contact Data, Identifiers, Images/Videos/Audio — People, Personal Assets/Liabilities, Personal Data — Minors, Proof of Address, Signature
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Aggregation / Anonymization
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Aggregating and/or anonymizing Personal Information so that it will no longer be considered Personal Information.
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Personal Information as relevant for the specific business purpose.
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To provide modeling and analytical insights about our consumers.
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Account Activity, Associated Characteristics, Compensation Information, Contact Data, Identifiers, Online Activity, Sensitive Personal Information
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Client Communications and Relationship Management
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To directly communicate with you to help improve the Services we provide or in relation to a Service complaint.
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Associated Characteristics, Contact Data, Identifiers, or other categories as relevant for the specific communication about our Services
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Consumer and Wealth Services
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To provide overall support in connection with existing or former accounts, including Trust Services that may involve account transition and termination
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Associated Characteristics, Contact Data, Identifiers, Legal Transactions, Online Authentication Information, Online Behavior, Online Identifier, Personal Data — Minors, Sensitive Personal Information
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Corporate Client Services
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To provide Corporate Client Services, including corporate credit cards, benefit programs.
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Account Activity, Associated Characteristics, Contact Data, Identifiers, Legal Transactions, Online Authentication Information, Online Behavior, Online Identifier, Sensitive Personal Information
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Electronic Communications/ Digital Services
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- To facilitate sending internal digital messages.
- To enable your experience and interactions through our mobile application or online banking.
- To enable a customer to send their account information, with consent and by request, to a third-party application (e.g., Venmo, Mint).
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Account Activity, Associated Characteristics, Contact Data, Identifiers, Images/ Videos/Audio — People, Online Authentication Information, Online Behavior, Online Identifier
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Emergency and Incident Response
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Ensuring the safety of on-site personnel and visitors; responding to, handling, and documenting on-site accidents and medical and other emergencies; actively monitoring properties to ensure adequate incident prevention, response, and documentation (including CCTV); requesting assistance from emergency services; and sending notifications and alerts in the event of incidents or emergencies (such as via SMS, email, call, audio visual device prompts, etc.).
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Personal Information as relevant for the specific legal action, regulatory investigation, and/or legal processes in question.
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To support event management and execution.
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Associated Characteristics, Contact Data, Event Data, Identifiers, Images/Videos/Audio — People, Personal Data — Minors, Sensitive Personal Information
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Legal, Regulatory and Compliance
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- To fulfill our legal and compliance-related obligations.
- To comply with applicable laws and regulations (including any legal or regulatory guidance, codes, or opinions), sanctions and non-financial regulatory reporting requirements.
- To comply with applicable Anti-Money Laundering (AML)/ Know-Your-Customer (KYC) laws and regulations, including identifying beneficial owners, conducting background checks, monitoring, and performing other checks to meet anti-terrorism financing legal requirements. As required by applicable laws, this may involve processing your political affiliations, criminal convictions, or allegations of offenses.
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Account Activity, Associated Characteristics, Contact Data, Identifiers, Personal Information including Personal Information as relevant for each specific regulatory and compliance obligation, Proof of Address, Sensitive Signature
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Marketing / Communications
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Sending you newsletters, event invitations, and mailings (digital and non-digital) that we think may be of interest to you; providing and fulfilling event registration and service requests.
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Associated Characteristics, Contact Data, Event Data, Identifiers,
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To enable the movement of money in/out of your account.
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Associated Characteristics, Contact Data, Identifiers
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Operations and General Business
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Administering online Services (including troubleshooting and diagnostic testing, conducting performance analyses of our systems and Services, testing new system features to evaluate their impact, system and log maintenance, technical support, system debugging, and hosting data); and facilitating mergers, acquisitions, and other reorganizations and restructurings of our business (including prospective transactions).
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Personal Information as relevant for the specific business operations
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Personalizing our Services
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Personalizing our interactions with you and providing you with information and/or offers we believe will be relevant and interesting to you.
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Associated Characteristics, Contact Data, Event Data, Identifiers, Online Behavior, Preferences
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To manage our internal risk and analyzing our client portfolio.
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Account Activity, Associated Characteristics, Compensation Information, Contact Data, Event Data, Identifiers, Online Behavior, Personal Assets/Liabilities, Sensitive Personal Information
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- To facilitate referrals to specialists.
- To support payroll activities or other services requested by the client.
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Associated Characteristics, Contact Data, Identifiers, Payroll Data
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To provide overall support in connection with existing or former accounts, including Trust services that may involve account transition and termination
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Associated Characteristics, Contact Data, Legal Transactions, Online Activity, Sensitive Personal Information
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